Matt & Wendy Matthews:
The Matthews family has owned Sorrento Valley Pet Cemetery & Crematory since 1978, and is now on their second generation. Matt focuses mostly on operations and back office processing as the CEO, while Wendy strives to have SVPC develop and excel in our business relationships.
Gerry Wellman, General Manager (since 2011):
Gerry has many years of business experience that he uses daily at SVPC for customer service, relationship management, automation and operations. You'll find Gerry in our office or out in the fields as needed, supporting our customers and relationships. Gerry is a long-time pet lover so you might be greeted by his Yorkshire terrier, Laila, while visiting SVPC.
Lindsay Bravo, Assistant Office Manager (since 2015):
Lindsay has many years of experience in the pet care industry. She spent five years working at a dog wash and three years as a dog groomer. Lindsay’s knowledge of dog breeds is very useful at SVPC. She is responsible for accuracy in our receiving process and makes many of the beautiful clay and ink paw prints we hand back to our clients. She has a dog and cat of her own that mean the world to her.
Juan Cecena-Operations (since 2014):
Juan has 12 years of experience in cremation and brings this knowledge to work every day. Most important is his incredibly respectful treatment of the pets in our care. Many of our vets see him during our scheduled pickups and comment on his professionalism, manners and demeanor with their staff. Juan is married with two children and has had many pets in the past. He also has a great passion for sports.
Janeane Kromschroedar-Assistant Office Manager (2017)
Janeane spent most of her life working with exotic animals. She started her passion for pets as a child catching local reptiles. Her husband is an active duty marine that shares similar interest and between the two they have amassed an impressive collection of exotic pets. Her experience working with such a variety brings knowledge, care and respect to our office and our clients pets.
Ricardo Lerma-Operations (since 2016)
Ricardo love for pets brought him to start in a grooming salon, bathing and pampered pets. He then changed path towards construction and maintenance operations. So we are fortunate to have in our operations & maintenance someone who not only is good but loves pets. On busy days he will help us on our daily routes to vets, he is very attentive to detail and with our VetWeb tracking system it’s great to have someone who is careful and caring of the pet & the tracking of it.
Mr. Burton (since 2016)
He is a full time resident at SVPC and come say hello to him!
In Loving Memory; former Owner and Manager:
Velma Matthews, RN